Based on a survey, we did write an basic article at Asia Hotel Directory which shows that there is an ever increasing trend that travelers, tourists and even business people do search for hotel accommodation online.
The results of the survey show again clearly that hoteliers must focus much more on their own website to market their property properly.
It also needs to be said that it is shocking to know that there are still so many managers and owners who who do not understand the importance of a “working” website for e-marketing. Those people who do not understand and accept the new rules of marketing through the internet are a liability of the business.
I do not say that the ‘old rules of marketing’ do not exist anymore, but i am saying with confidence that the trend and facts clearly show that much more importance should be given to your website, SEO and e-marketing.
Klaus R. Rauter
Managing Director; Mai-BS (Thailand)
