By Susan Deluzain Barry
Been hearing the buzz about social media but not sure how to make it work for
you? New construction, conversion, or reflagging hotels can make great use of
Facebook, Twitter, Flickr, and other social media tools. Here are a few ways to
do it.
- To Replace the Boring Old
Newsletter. Rather than sending out a monthly newsletter to update your
clients, create a Facebook Fan Page for your new hotel. Use the status
update tool to do just that – update your fans about the status of the
hotel's construction or conversion. No detail is too minute – people
really are interested in the hand-woven wall covering – but don't
overwhelm. Once a day is plenty.