We just found a very interesting study on how travelers or tourist find their hotel or resort!
Although this survey is about 2 years old, and some facts might have changed a little, it is still a very interesting read and eye-opener.
As per this study, about 30% use the internet to search for their hotels or resorts., but as this study is now over 2 years old, we strongly believe that the figure is more around 50% compared to 2009. We dare to say this as we have lots of data from hotels and resort where we provide consultancy services.
Download the research in a PDF file on how tourists find their hotels
You will also note that 90% of travelers will tell others about their good or bad hotel or resort experience and this shows that ‘word-of-mouth’ advertising is still one of the best! (Besides E-marketing)